Target group
Creative people that like to give presents with extra thought.
Eco-friendly mindset
Located in
Vlaams- Brabant
20 < age > 65
Customer journey
We consider our partners as key actors that can create some buzz for our product, Their network would allow us to participate in various events so as to showcase Inpakt. Afterward, the word of mouth will diffuse our message.
Our main sales arguments are the environmental and social impact of the product, the ease and speed of wrapping a product, and the sense of community the product offers by passing it around. This is the message we will try to diffuse via mostly digital channels.
The easiest sales platform is the social economy store of the company where the product is produced, and its webshop. We would also like to sell the product in smaller eco-friendly shops, and in a later stage, we will contact bigger retail players.
We want to use the feeling of gift-giving to get customers to repeat-buy. We like to achieve this through the tag. The landing page of the tag will show more information about who made the product and the impact one makes by buying the product. Another point that helps with retention is the sense of community which is also created through the story of each wrap.
Once we have loyal customers, we want to create ambassadors of our product. To achieve this, we create a community platform where users of our product can post their own creations, tips and tricks, etc. We will also use the community platform to post updates on our products.